Kristen Didier
Kristen Didier is a fractional Chief Marketing Officer who helps restaurant and hospitality brands drive sustainable growth through stronger brand strategy, menu innovation, guest engagement, and customer experience. She partners with founders and executive teams to connect consumer insights with commercial execution, building marketing strategies that deliver measurable business results.
With more than 20 years of experience across restaurants, hospitality, entertainment, and agency leadership, Kristen is known for modernizing mature brands, launching new growth platforms, and translating customer insights into increased traffic, loyalty, and profitability. Her expertise spans brand strategy, menu innovation, customer experience, digital marketing, CRM, value strategy, merchandising, and integrated marketing execution.
Most recently, Kristen served as Vice President of Marketing at Denny’s, leading consumer insights, menu strategy, product innovation, brand activation, and merchandising for the 1,600+ unit global restaurant brand. She rebuilt the innovation pipeline, relaunched the iconic $2-4-6-8 Value Menu, introduced successful national partnerships, and aligned franchisees around strategic growth initiatives.
Previously, Kristen spent six years with Chuck E. Cheese, where she led strategic marketing and the company’s $130 million birthday business while serving as interim Chief Marketing Officer. She launched the successful Summer Fun Pass, created the brand’s first loyalty program and mobile app, introduced Pasqually’s Pizza & Wings during the pandemic, and led guest experience innovations that delivered 42 consecutive weeks of sales growth.
Earlier in her career, Kristen held marketing leadership roles with SeaWorld Parks & Entertainment and several hospitality-focused agencies, helping iconic brands strengthen customer engagement, launch new attractions, and modernize their marketing capabilities.
Today, through Table One Consultants, Kristen partners with restaurant and hospitality brands to strengthen brand positioning, optimize menus, improve guest engagement, and develop marketing strategies that drive long-term growth.