Ana Malmqvist
Ana Malmqvist is a fractional Chief Brand & Growth Officer who helps restaurant and consumer brands connect brand strategy with commercial performance to drive measurable, sustainable growth. She partners with founders, CEOs, and executive teams to bring clarity to complex growth challenges, aligning consumer insight, marketing, operations, and execution around a shared vision.
With more than 20 years of experience across hospitality, retail, beauty, and consumer packaged goods, Ana is recognized for translating strategic ambition into disciplined execution. She specializes in brand positioning, customer segmentation, CRM and loyalty strategy, digital transformation, product innovation, and franchise marketing, helping organizations strengthen brand relevance while delivering measurable business results.
Most recently, Ana served as Chief Brand Officer at The Melting Pot Restaurants, where she led brand and growth strategy across a 90+ unit franchised system and retail division. She modernized CRM and digital capabilities, introduced segmentation-led marketing strategies, and aligned franchisees around national initiatives while enabling strong local execution.
Previously, Ana held senior leadership roles at Bloomin’ Brands, including Vice President of Product Marketing for Outback Steakhouse and leadership roles supporting Carrabba’s Italian Grill, where she drove product innovation, go-to-market strategy, and performance marketing across large-scale restaurant systems.
Ana began her career with global consumer leaders L’Oréal and Procter & Gamble, developing the disciplined brand-building and innovation mindset that continues to define her leadership today. As the founder of Fluency & Co., she now advises founders and leadership teams on brand strategy, growth, customer engagement, and organizational alignment during periods of transformation and scale.
Fluent in Spanish and experienced working across global markets, Ana brings a multicultural perspective and an ability to connect strategy, creativity, operations, and execution. She also serves as a board advisor to emerging AI-driven companies, helping leadership teams simplify complexity, accelerate growth, and build brands with enduring value.