Daniel Martinez
Daniel Martinez is an experienced Chief Information Officer and technology strategist who helps multi-unit operators and growing brands build reliable, scalable technology foundations that support revenue and operational performance. With more than 25 years in network infrastructure, enterprise technology, and vendor strategy, Daniel brings a practical, business-first lens to restaurant and hospitality technology.
Daniel specializes in stabilizing fragmented technology environments where rising costs, outages, and vendor sprawl create risk and inefficiency. He works closely with CEOs, CFOs, and operations leaders to rationalize vendors, renegotiate contracts, strengthen security fundamentals, and establish clear ownership across critical systems including POS, connectivity, payment traffic, online ordering, and back-office applications.
His approach emphasizes simplicity, reliability, and accountability. By standardizing infrastructure and improving governance, Daniel frequently delivers 20- to 30-percent reductions in recurring technology operating expenses, while improving uptime, performance, and leadership visibility. He is known for stepping into complex environments quickly, diagnosing root causes, and translating technical complexity into clear priorities and executable plans.
Daniel operates as a senior technology leader for organizations that need CIO-level guidance without adding full-time overhead. Trusted for his independence, clarity, and steady execution, he helps leadership teams ensure technology enables growth rather than constrains it.