Rob Crews
Rob Crews is a fractional Chief Growth Officer who helps restaurant, hospitality, and technology companies accelerate revenue by aligning commercial strategy, marketing, sales, and technology around measurable business outcomes. He partners with founders, CEOs, private equity sponsors, and executive teams to sharpen positioning, strengthen commercial execution, and build scalable growth engines.
With executive leadership experience spanning restaurants, hospitality, and technology, Rob has built a career connecting strategy to revenue. He is recognized for helping organizations translate customer insight, technology, and operational realities into stronger commercial performance, improved unit economics, and sustainable growth.
Throughout his career, Rob has held senior marketing, revenue, and commercial leadership roles with brands including Church’s Texas Chicken, The Wendy’s/Arby’s Group, LongHorn Steakhouse, The Capital Grille, Ovation Brands, American Golf, Sonny’s BBQ, and The Daily Grill. His expertise spans brand strategy, pricing, customer acquisition, CRM, loyalty, analytics, franchise communications, media, and enterprise growth, with a consistent focus on driving traffic, profitability, and long-term value.
Over the past decade, Rob has also become a trusted advisor at the intersection of restaurants and technology, helping restaurant brands and technology providers commercialize solutions across MarTech, AdTech, CRM, loyalty, mobile engagement, local marketing, data-driven media, and marketplace platforms. He is particularly skilled at helping executive teams clarify value propositions, build executive-level business cases, develop go-to-market strategies, and connect technical capabilities to real operational needs.
Today, Rob serves as a fractional growth executive for organizations navigating growth, transformation, or commercialization. He brings a strategic, analytical, and hands-on approach to helping leadership teams prioritize opportunities, strengthen sales narratives, build disciplined pipelines, and convert strategy into measurable revenue growth.