Erin Fasano
Erin Fasano is a senior CPG brand and growth executive with deep experience building food and beverage brands that resonate with consumers and perform at retail. With a career spanning early-stage, high-growth, and legacy organizations, she brings a rare blend of strategic rigor and hands-on execution to moments that matter most.
As a fractional, GM-style leader with a marketing lens, Erin partners closely with founders and executive teams to assess what a business truly needs next—then steps in to close the gap. Her work sharpens brand positioning, accelerates go-to-market strategy, and drives commercial performance across competitive retail environments.
Erin is known for delivering tangible results, including tighter messaging, higher velocity, and improved margins. She thrives alongside founders who are clear on their ambition, open to perspective shifts, and ready to scale with intention—building brands that mean something to consumers and win where it counts.