Brandy Blackwell
Brandy Blackwell is an award-winning digital growth executive with more than 18 years of experience helping multi-unit and franchise restaurant brands scale through smarter digital ecosystems. She is known for bringing structure and clarity when complexity outpaces execution, aligning brand, guest data, martech, and off-premises channels into cohesive systems that drive consistent, scalable performance.
Brandy has led or advised digital, e-commerce, and growth initiatives for a wide range of restaurant concepts, including Another Broken Egg Café, Jimmy John’s, Dunkin’, McAlister’s Deli, Tijuana Flats, &pizza, Dog Haus, Haven Hot Chicken, Main Squeeze Juice Company, and Playa Bowls. Her work focuses on architecture over channels, simplifying vendor and technology stacks, improving data trust, and enabling better decision-making across marketing, operations, and franchise systems.
As a fractional senior leader, Brandy partners with executive teams to design and operationalize digital strategies that support franchise growth, loyalty and CRM, off-premises performance, new store openings, and long-term innovation. She is especially valued for her ability to connect strategy to execution, ensuring investments in technology and platforms translate into measurable business impact.
Brandy’s leadership and impact have been recognized across the industry, including honors such as Lunchbox Top 30 Women in Food, Brand Innovators Top Women in Marketing, FSR Rising Stars 20 Under 40, and Clearpath Rising Stars. She is an active member of the National Restaurant Association Marketing Executive Group and the FSR Women in Restaurant Leadership Council.