Doug Cunningham
Doug Cunningham is a fractional Chief Financial Officer and founder of Crafted Ledgers, providing calm, practical financial leadership to growing hospitality and craft-beverage businesses. He partners with founder-led companies navigating growth, margin pressure, and increasing complexity, delivering CFO-level insight without the need for full-time executive headcount.
Doug is known for helping leadership teams understand what the numbers are truly saying and how to act on them. His work focuses on decision support rather than reporting alone, bringing clarity to pricing, unit economics, cash flow, and expansion decisions. Founders value his ability to reduce financial stress, protect cash, and replace uncertainty with confidence.
Before founding Crafted Ledgers, Doug served as CFO and Director of Finance at Denver Beer Company, where he led financial strategy across multiple brands and seven subsidiaries representing approximately $15M in annual revenue. He built forecasting and performance systems, supported expansion initiatives, and partnered closely with operations to improve margins and financial discipline.
As a fractional CFO, Doug works in embedded, ongoing engagements and targeted strategic projects, integrating closely with owners and executive teams while staying focused on high-leverage CFO work. His approach is steady, transparent, and operationally grounded, helping hospitality businesses scale with clarity and confidence.