Melissa Ebanks
Melissa Ebanks is a senior marketing and growth executive with deep experience leading hospitality, restaurant, and destination brands through moments of transformation and scale. She is known for pairing disciplined marketing operations with purpose-driven brand storytelling to drive revenue, strengthen reputation, and elevate the guest experience.
As a fractional VP and Chief Marketing Officer, Melissa partners with founders and executive teams at key inflection points, including post-funding, pre-scale, post-rebrand, and turnaround environments. She brings clarity and structure to fragmented marketing organizations, aligning teams, agencies, and systems around a shared strategy that moves from insight to execution with confidence.
Melissa has delivered measurable gains in same-store sales, ROI, and EBITDA; streamlined marketing operations to reduce friction and fire drills; and guided brands through high-stakes launches, brand relaunches, and reputation challenges. Valued for her calm leadership, empathy, and operational rigor, she helps organizations grow with intention while protecting the culture and authenticity that make each brand distinctive.