Nicole Bott
Nicole Bott is an award-winning communications executive with more than 20 years of experience helping restaurant, hospitality, and entertainment brands build reputation, strengthen stakeholder relationships, and navigate complex business challenges. She specializes in strategic communications, executive messaging, brand storytelling, crisis management, and employee engagement, connecting the right messages with the right audiences to drive meaningful business results.
Nicole has held senior communications leadership roles with some of the industry’s most recognized brands, including Denny’s, Red Lobster, and United Parks & Resorts. Most recently, she served as a contracted Head of Communications for Denny’s, leading external earned media strategies and internal support center communications. At United Parks & Resorts, she oversaw promotional communications across 13 parks, supporting brand building and reputation management.
Previously, as Senior Director of Communications at Red Lobster, Nicole transformed the brand’s earned media strategy, shifting from promotional publicity toward consumer-focused storytelling and distinctive brand moments. She also led reputation management and crisis communications across sensitive issues involving health and safety, labor, data security, and marketing.
Beyond brand reputation, Nicole has extensive experience building communications programs that strengthen organizational culture and community relationships. At Red Lobster, she developed the brand’s Seafood with Standardscommitments and established its first national charitable partnership with Make-A-Wish, raising $1 million in the program’s first six months.
As the founder of Bott Communications, Nicole advises restaurant and hospitality organizations on communications strategy, brand campaigns, change management, employee engagement, corporate social responsibility, and crisis preparedness. Her client experience includes Outback Steakhouse, Tijuana Flats, Huey Magoo’s, and Guckenheimer, complementing her earlier agency leadership experience in New York City.
A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, Nicole is known for combining strategic judgment with practical execution, helping organizations communicate with clarity, protect brand trust, and strengthen connections with guests, employees, and stakeholders.